TikTok is introducing a updated setting that enables them to reduce the quantity of artificial intelligence-produced content appearing in their timelines. This move comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global rollout. This advancement coincides with a rise in AI content, driven by new video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising channels on another major platform only show content made by AI. A large amount of this content is deemed “AI slop”, a term for substandard, mass-produced content that is often illogical or dreamlike.
Our research shows that many people enjoy content made with AI tools, from AI artwork to science explainers, and we intend to provide users the option to adjust the amount of that, depending on their own preferences,” commented a company executive.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its network identified as AI-generated. Overall, in excess of 100 million pieces of content are uploaded to the service every day, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the level of AI-generated videos they see by opening the content preference setting in the app and choosing AI-made media. Other topics that are already be controlled under the tool cover current affairs, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s policies require creators to identify “realistic” artificially created content, and it bans malicious deepfakes of well-known individuals or emergencies. Any believable artificial content that is unmarked can be deleted under its user guidelines.
Additionally, the app will from now on attach an AI-generated tag to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This action is aimed to help prevent users from trying to evade the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2 million awareness program for professionals and groups to develop informative material about ethical AI use. This program will assist charitable organizations dedicated to training coding and technology.
Content Safety Approach
TikTok has justified its moderation strategy, following debate over plans to make redundant numerous content moderators in the United Kingdom. The company is set to reduce hundreds of positions in its user protection department in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content before it gets reviewed by staff. The platform stated a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
